Avatar toy collection

An Avatar: The Last Airbender toy collection.

Merchandise refers to any officially licensed products created and sold from various vendors featuring characters or otherwise referring to Avatar: The Last Airbender or The Legend of Korra, excluding books, comics, or DVDs of the show itself. Merchandise for these shows features clothing, figures, plushes, as well as other generic products.

It should be noted that this is not an exhaustive list of every single officially licensed product. Many products are no longer available, or can no longer be found online.


Avatar: The Last Airbender

Elemental Series

This set of figures was released when Avatar: The Last Airbender was initially airing, and is broken down into three series: Air, Water, and Fire. The fire series was never released inside the United States. Most of the toys varied from $7 to $10 in price, whilst the special toys went up to about $15; the original LEGO prices are specified below. The toys are no longer produced, and thus can be rare to find and expensive to buy. Nonetheless, unopened toys can still be found and purchased on eBay, Amazon, ToyWiz, and other merchandise-selling websites.

Air Series
Air Series Zuko toy

6" Zuko Air Series toy.

The Air Series was the first of the Avatar Toy Series. It is known to include the following toys:

Fire Assault Zuko toy

10" Fire Assault Zuko.

  • 10" Ultimate Avatar Aang
  • 10" Fire Assault Zuko
  • Air Glider (Toys "R" Us Exclusive) (includes Aang)
  • Appa with Air-launching Aang
  • Battle Benders: Air Cannon Aang
  • Battle Benders: Fire Blast Zuko
  • Double Pack: Bumi and Aang (Toys "R" Us Exclusive)
  • Double Pack: Roku and Aang (fully transparent versions) (Toys "R" Us Exclusive)
  • Flame Dragon and Avatar Roku[1]
  • Fire Rhino & Firebending Soldier
Water Series
Blue Spirit toy

Blue Spirit toy.

The Water Series was the second of the Avatar Toy Series. Some of the toys released in the Water Series are re-releases of toys released in the Air series. It is known to include the following toys:

  • Admiral Zhao
  • Airbending Aang (with Momo)
  • Arctic Stealth Zuko
  • Avatar Roku's Spirit Dragon (no Roku included)
  • Battle Benders: Water Attack Aang
  • Battle Damaged Aang
  • Battle Damaged Zuko
  • Blue Spirit
  • Bumi
  • Jet
  • Spirit World Aang (version two)
  • War Paint Sokka
  • Water Vortex Aang
Air glider with Sokka

An air glider with a Sokka action figure.

  • Air Glider (no Aang)
  • Avatar Small Scenes
    • Kyoshi Showdown
    • Siege of the North
      • Appa
      • Fire Nation Warship
      • Fire Nation Tank
      • Spirit of the Ocean
  • Battle Benders: Air Cannon Aang
  • Battle Benders: Ice Attack Aang
  • Battle Benders: Fire Blast Zuko
  • Fire Rhino (no soldier)
  • Rippin' Combat Crashers: Airball Aang
  • Rippin' Combat Crashers: Fireball Zuko
Fire Series
Royal Guard toy

Royal Procession Guard from the Fire Series.

The following toys are parts of the Fire Series of the Avatar toys release. The following series was created with no intent to be released in the United States even before production started. The series was known to be released in non-American countries such as Brazil, Portugal, and others. It included the following toys:

  • Battle Launchers: Aang and Momo
  • Animal Armor: Dragon Armor Aang
  • Animal Armor: Rhino Armor Zuko
  • Animal Armor: Wolf Armor Sokka
  • Battle Launchers: Zuko and Fire Hawk

LEGO Series


LEGO Aang minifigure.

Main article: LEGO Avatar: The Last Airbender
  • Air temple LEGO set (original cost of about $30; includes four hundred pieces)[2][3][4]
  • Fire Nation Ship LEGO set (original cost of about $50, includes 722 pieces)[2][3][4]


The following toys were not released in any of the three action figure series, but were specially released separately during or shortly after the run of Avatar: The Last Airbender.

Later releases

During and after the run of The Legend of Korra, several new Avatar: The Last Airbender figures were made. Many of these are notably higher-end than the earlier releases, and are sold as collectible figures rather than as toys.

The Legend of Korra

Korra and Asami statue

"Korra & Asami in the Spirit World," Mondo figure originally designed by Bryan Konietzko featuring Korra and Asami Sato sitting together in the Spirit World.


There are a several officially licensed The Legend of Korra and Avatar: The Last Airbender plushies for the variety of animals and characters that appear in the show.

Avatar: The Last Airbender

Appa plush

20" plush Appa.

These are all still available to purchase through Nickelodeon Universe.[5]

  • Aang (14") ($9.99)
  • Appa (18" and 30") ($18.99 and $39.99)
  • Katara (12.5") ($9.99)
  • Momo (9") ($9.99)
  • Sokka (about 13") ($9.99)
  • Zuko (about 14") ($9.99)

The Legend of Korra

  • Naga - Produced by nickelodeon, this plush of Naga standing includes her saddle and was available at San Diego Comic Con, and on the no-longer existing nickelodeon web shop.
  • Pabu - Pabu wearing a Fire Ferrets jersey. Produced by nickelodeon, this product was available at San Diego Comic Con, and on the no-longer existing nickelodeon web shop
  • Naga - Plush of Naga, produced by Dark Horse, $34.99.
  • Naga - Plush of Naga available through Nickelodeon Universe, $16.99.
  • Pabu - Plush of Pabu available through Nickelodeon Universe, $19.99.

Pin Line

In November 2017, Zen Monkey Studios announced that they would be producing an officially licensed line of Avatar: The Last Airbender and The Legend of Korra pins. These pins were first sold at the convention "Anime NYC" and were later released to the public.[6] Since then, Zen Monkey Studios has regularly produced more pins for Avatar: The Last Airbender, some of which are listed below.

Avatar: The Last Airbender

The Legend of Korra

  • Amon- Enamelpin of Amon, $9.99.
  • Asami - Enamel pin of Asami Sato, $9.99.
  • Battle Ready Asami - Antique gold metal pin of Asami ready to go into battle, limited edition, $14.99.
  • Bolin - Enamel pin of Bolin, $9.99.
  • Korra - Enamel pin of Korra, $9.99.
  • Battle Ready Korra - Antique gold metal pin of a Korra ready to go into battle, limited edition, $14.99.
  • Kuvira - Enamel pin of Kuvira, $9.99.
  • Mako - Enamel pin of Mako. $9.99.
  • Meelo - Enamel pin of Meelo referencing his line, "be the leaf", $9.99.
  • Tenzin - Enamel in of Tenzin, $9.99.
  • Unalaq - Enamel pin of Unalaq, $9.99.
  • Watching you - Two-pin enamel set featuring Lin Beifong's "eyes on you" and Korra's sarcastic response from episode one of The Legend of Korra, $15.99.
  • Zaheer - Enamel pin of Zaheer, $9.99.

Dark Horse products

Various merchandise produced by Dark Horse. merchandise

Nickelodeon used to produce a variety of merchandise for Avatar: The Last Airbender and The Legend of Korra on the no-longer existing website, The Avatar: The Last Airbender merchandise can be accessed via the following archive. The store page notably includes products that had nothing to do with Avatar: The Last Airbender such as a copy of Utlima IV: Avatar, a wooden flash drive that simply has the word "Avatar" written on it, and a video game bundle for Avatar: The Last Airbender – Into the Inferno and Super Monkey Ball, a property that does not belong to Viacom. The Legend of Korra merchandise can be accessed via the following archive, with a majority of the merchandise made through the usage of Zazzle. These links do not, however, provide access to the full range of merchandise that was sold through


A wide variety of Avatar merchandise has only been made available through certain events, such as multiple San Diego Comic stores and giveaways. Fan art has been sold officially through Gallery Nucleus's website following an Avatar fan art gallery.


  1. Name Info. Puzzlezoo (2007).
  2. 2.0 2.1 Official Information page.
  3. 3.0 3.1 Information and Details. Brockset.
  4. 4.0 4.1 Confirming Source. Peeron.
  5. Nickelodeon Universe store. Nickelodeon (2012).
  6. Zen Monkey Studios on twitter. Twitter (November 17, 2017). Retrieved on November 18, 2017.

Start a Discussion Discussions about Merchandise

  • No female action figures!?

    7 messages
    • Seriously? That doesn't make any sense, i mean even Gamestop of all places had an exclusive and nowadays highly popular Azula funko pop ...
    • Here's another example of Mattel's sexism and/or stupidity.
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