This article is about the real world.

An Avatar: The Last Airbender toy collection.

Merchandise refers to any officially licensed products created and sold from various vendors featuring characters or otherwise referring to Avatar: The Last Airbender or The Legend of Korra, excluding books, comics, or DVDs of the show itself. Merchandise for the Avatar franchise consists of clothing, figures, plushes, as well as various other products.

It should be noted that this is not an exhaustive list of every single officially licensed product. Many products are no longer available, or can no longer be found online.


Avatar: The Last Airbender

Elemental Series

This set of figures was released when Avatar: The Last Airbender was initially airing, and is broken down into three series: Air, Water, and Fire. The fire series was never released inside the United States. Most of the toys varied from $7 to $10 in price, whilst the special toys went up to about $15; the original LEGO prices are specified below. The toys are no longer produced, and thus can be rare to find and expensive to buy. Nonetheless, unopened toys can still be found and purchased on eBay, Amazon, ToyWiz, and other merchandise-selling websites.

Air Series

6" Zuko Air Series toy.

The Air Series was the first of the Avatar Toy Series. It is known to include the following toys:


10" Fire Assault Zuko.

  • 10" Ultimate Avatar Aang
  • 10" Fire Assault Zuko
  • Air Glider (Toys "R" Us Exclusive) (includes Aang)
  • Appa with Air-launching Aang
  • Battle Benders: Air Cannon Aang
  • Battle Benders: Fire Blast Zuko
  • Double Pack: Bumi and Aang (Toys "R" Us Exclusive)
  • Double Pack: Roku and Aang (fully transparent versions) (Toys "R" Us Exclusive)
  • Flame Dragon and Avatar Roku[1]
  • Fire Rhino & Firebending Soldier
Water Series

Blue Spirit toy.

The Water Series was the second of the Avatar Toy Series. Some of the toys released in the Water Series are re-releases of toys released in the Air series. It is known to include the following toys:

  • Admiral Zhao
  • Airbending Aang (with Momo)
  • Arctic Stealth Zuko
  • Avatar Roku's Spirit Dragon (no Roku included)
  • Battle Benders: Water Attack Aang
  • Battle Damaged Aang
  • Battle Damaged Zuko
  • Blue Spirit
  • Bumi
  • Jet
  • Spirit World Aang (version two)
  • War Paint Sokka
  • Water Vortex Aang

An air glider with a Sokka action figure.

  • Air Glider (no Aang)
  • Avatar Small Scenes
    • Kyoshi Showdown
    • Siege of the North
      • Appa
      • Fire Nation Warship
      • Fire Nation Tank
      • Spirit of the Ocean
  • Battle Benders: Air Cannon Aang
  • Battle Benders: Ice Attack Aang
  • Battle Benders: Fire Blast Zuko
  • Fire Rhino (no soldier)
  • Rippin' Combat Crashers: Airball Aang
  • Rippin' Combat Crashers: Fireball Zuko
Fire Series

Royal Procession Guard from the Fire Series.

The following toys are parts of the Fire Series of the Avatar toys release. The following series was created with no intent to be released in the United States even before production started. The series was known to be released in non-American countries such as Brazil, Portugal, and others. It included the following toys:

  • Battle Launchers: Aang and Momo
  • Animal Armor: Dragon Armor Aang
  • Animal Armor: Rhino Armor Zuko
  • Animal Armor: Wolf Armor Sokka
  • Battle Launchers: Zuko and Fire Hawk

LEGO Series

LEGO Aang minifigure.

Main article: LEGO Avatar: The Last Airbender
  • Air temple LEGO set (original cost of about $30; includes four hundred pieces)[2][3][4]
  • Fire Nation Ship LEGO set (original cost of about $50, includes 722 pieces)[2][3][4]

Funko POP!

Funko released 13 Avatar: The Last Airbender figures in 2019.

Diamond Select Toys


The following toys were not released in any of the three action figure series, but were specially released separately during or after the run of Avatar: The Last Airbender.

The Legend of Korra

"Korra & Asami in the Spirit World," Mondo figure originally designed by Bryan Konietzko featuring Korra and Asami Sato sitting together in the Spirit World.

Funko POP!

Funko released a line of 5 The Legend of Korra figures in 2020.

  • Korra ($10.99)
  • Asami Sato ($10.99)
  • Mako ($10.99)
  • Amon ($10.99)
  • Korra - Hot Topic Exclusive
    • Korra - Glow in the Dark Chase Variant, Limited Edition, Hot Topic exclusive


There are a several officially licensed The Legend of Korra and Avatar: The Last Airbender plushies for the variety of animals and characters that appear in the show.

Avatar: The Last Airbender

20" plush Appa.

Nick Universe

Plushies released through Nick Universe.

  • Aang (14") ($9.99)
  • Appa
  • Katara (12.5") ($9.99)
  • Momo (9") ($9.99)
  • Sokka (about 13") ($9.99)
  • Zuko (about 14") ($9.99)


The Legend of Korra

Pin line

Main article: Pin line

The pin line is a series of products created by Zen Monkey Studios for both Avatar: The Last Airbender and The Legend of Korra. The first pins were released in late 2017, and since then dozens of pins have been steadily released.

Dark Horse products

Various merchandise produced by Dark Horse.

Box Lunch accessories

Various accessories published under Boxlunch, often through collaboration with loungefly and other companies. merchandise

Nickelodeon used to produce a variety of merchandise for Avatar: The Last Airbender and The Legend of Korra on the no-longer existing website, The Avatar: The Last Airbender merchandise can be accessed via the following archive. The store page notably includes products that had nothing to do with Avatar: The Last Airbender such as a copy of Utlima IV: Avatar, a wooden flash drive that simply has the word "Avatar" written on it, and a video game bundle for Avatar: The Last Airbender – Into the Inferno and Super Monkey Ball, a property that does not belong to Viacom. The Legend of Korra merchandise can be accessed via the following archive, with a majority of the merchandise made through the usage of Zazzle. These links do not, however, provide access to the full range of merchandise that was sold through


A wide variety of Avatar merchandise has only been made available through certain events, such as multiple San Diego Comic stores and giveaways. Fan art has been sold officially through Gallery Nucleus's website following an Avatar fan art gallery.


  • Boxlunch released products based on several pieces of fan art submitted through a contest, this contest was judged by Bryan Konietzko himself.[5]


  1. Name Info. Puzzlezoo (2007).
  2. 2.0 2.1 Official Information page. Wikipedia.
  3. 3.0 3.1 Information and Details. Brockset.
  4. 4.0 4.1 Confirming Source. Peeron.
  5. Avatar: The Last Airbender (August 27, 2020). LIVE: Avatar Co-Creator Reviews Fan Art! + Your Favorite Battles. YouTube. Retrieved on August 27, 2020.
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